Getting Started with the New Sites

Part A: Brand Websites

Presenting Unified Brands

Brand image has become more critical than ever to the success of any business. Branding and identity development are some of the most important decisions a company can make and requires in-depth thought about how to present your company to your various target audiences. Contrary to common misunderstandings, a corporate identity encompasses much more than just a company's name or logo. It includes positioning, image, personality and all of the things - both tangible and intangible - that make up a brand experience.

Unifying all the 4Front brands creates the ultimate competitive weapon: a targeted, distinctive, memorable and meaningful identity that supports the branded identities beneath it and serves to motivate both current and potential customers.

Table of Contents

Chapter 1: Unified Brand Website
- Unity in Design
- Site Navigation

Chapter 2: Consistent Web-based Lead Gathering
- Distributor Maps
- Request Forms

Chapter 3: Improved Web-based Product Marketing
- News & Press
- Downloads
- Product Pages

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